Meth. We’re On It?

by William Skink

I thought it was a joke.

Meth. We’re on it is a new ad campaign recently launched by South Dakota Governor, Kristi Noem.

I am trying to wrap my head around the fact multiple people were involved in developing this ad campaign and no one stepped back and said, hey, wait a minute, aren’t people going to immediately start making fun of this like we’re saying these people are actually on meth?

Literally any thing else would be a better ad than this.

How about FUCK METH! Be edgy, get people’s attention. Or how about a play on the brilliant OK, BOOMER thing going around (which I tried out on old Pete Talbot and it seemed to be quite effective).

A blunder like this has real consequences. Why? Let’s start with the fact actual money was spent on this bullshit, tax money. No entity that provides treatment anywhere in this country has all the funds it needs to treat the amount of people who need help.

And THAT is what you need to be spending money on in a drug crisis–TREATMENT!

Am I making myself heard?

In Montana it’s the same thing, cuts to services, then political grandstanding about the resulting worsening of the crisis. This is where Montana Republicans leave their fiscal conservative bonafides at the door. They are willing to spend more money on government if it means paying for something like a drug test.

Any money spent on ads has proven to be a waste of time. Along those lines, a recent post at MP caught my eye about the Montana Meth Project.

The post has good information, despite being a set-up to go after Tim Fox as he runs for Governor. Check it out.

As for the meth, I think it was Nancy who said JUST SAY NO.

How’d that work out?

About Travis Mateer

I'm an artist and citizen journalist living and writing in Montana. You can contact me here: willskink at yahoo dot com
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2 Responses to Meth. We’re On It?

  1. Djinn&Tonic says:

    South Dakota: Not even once.

  2. James Conner says:

    This isn’t South Dakota’s first stupid slogan. Five years ago, it launched a highway safety program called “Don’t Jerk and Drive.”

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