Why Joe Rogan’s Move To Spotify Matters

by William Skink

If you haven’t heard about Joe Rogan’s move to Spotify, or you heard about it but don’t get why it’s a big deal, let me explain.

Joe Rogan is arguably the most popular and influential podcaster out there. Before signing an exclusive deal with Spotify, Rogan’s The Joe Rogan Experience had millions of subscribers on Big Tech platforms like YouTube.

The move will probably negatively impact Rogan’s audience in the short-term. So why did he do it? One word: censorship.

Rogan has not been shy about criticizing Big Tech; constantly morphing community standards, inconsistent enforcement, demonetizing content, rampant censorship of “wrong think” and destroying the livelihoods of the little fish who built their channels and audiences and didn’t understand how vulnerable they would be to Big Tech censorship.

The straw that broke the camel’s back for Rogan was not being allowed to have any doctor’s who don’t toe the company line regarding the Coronavirus on his show. So Rogan signed an exclusive deal with Spotify, then let Alex Jones break the news to the world.

While Rogan is pals with Alex Jones, the real reason he allowed Jones to get the scoop on corporate media is because Jones was the test-subject for censorship back in August of 2018, when he was de-platformed across multiple platforms in a coordinated flexing of power by Big Tech.

Here’s Tom Luongo describing the relevance of Rogan’s move to Spotify:

Rogan’s willingness to talk with and listen to anyone is his greatest asset. It is the key to his rise and his future success on Spotify, who desperately needs a big name to keep their business afloat.

Because in an age of endless spectacle and TV screens and websites crammed to the gills with graphics to distract you from the content, the simplicity of a conversation between two people who aren’t shouting at each other has become a welcome node of sanity.

For a long time we’ve been waiting for a big name to finally walk away from one of the big social media platforms for treating them and by proxy us like livestock.

Because the power platforms like Twitter, Facebook and YouTube wield comes from their dominance and the unwillingness for major influencers to leave them.

Joe Rogan is too big to take down and doesn’t measure his self-worth by his followers.

Alex Jones was the first casualty in this war and almost no one stood up for him. Even Rogan clearly thought he could bargain with Silicon Valley by, effectively, working from the inside.

He didn’t want to believe, like so many normal people, that they were that evil and hellbent on maintaining certain people had control of politics. But what’s been clear to many of us for a long time now is now clear to him.

And that makes his move a giant wake up call to his millions of followers that it is not acceptable for YouTube or Twitter or Facebook to treat them the way they have.

I’m not a huge fan of Joe Rogan, but, as a writer and artist, I am a big fan of free speech and critical thinking, so I applaud Rogan’s gutsy move and the big FUCK YOU his move signals to Big Tech.

About Travis Mateer

I'm an artist and citizen journalist living and writing in Montana. You can contact me here: willskink at yahoo dot com
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3 Responses to Why Joe Rogan’s Move To Spotify Matters

  1. john mcnaught says:

    Alex Jones is free speech and critical thinking? Sandy Hook, et al. Some assertions are not worth researching. The earth is not a flat disk, the sun does not rise in the west, Oklahoma city Murray bombing. Moon landing. Not worth the time to make a list. The internet is relatively new let us hope it can correct itself. I am not too confident about that. I am curious to know what it will be in 50 or 100 years. Hopefully bifurcated into common-sense and nonsense with a decidedly commercial appeal (can’t forget filthy lucre).:)

  2. ‘Anti’ Social media is killing relationships; it’s killing this country.

    69% of Americans use Facebook. I think it’s better to say they’re addicted to it, as 74% of them can’t go a day without looking at it. Sadly, 51% of teens use it, which surely leads to issues of self-doubt and depression. Equally sad, 43% of adults actually get their news from this platform…a platform that prides itself on eliminating debate from those it views as undesirable.

    Twitter is ten times worse, however. Here we have 10% of users sending out 80% of the tweets. If you visit the Montana political cesspool called #mtpol, this becomes quite evident, with die-hard Democrats spending most of their day trying to impress their virtual friends. Twitter has 330 million users, representing 0.04% of the world’s population. 99.9% of people do not care about this network.

    Spotify is actually challenging Apple, which I think is good. Apple Music has 28 million users, while Spotify has 26 million.

    Skink, would you ever let your kids use social media, and if so, at what age? I have a 9-year-old, so it’s not an issue…yet. But what about middle school, and high school? I’m sure he’ll want it by then. Personally, I think giving a high school student access to social media will increase their chance of committing suicide, big time. Teen suicides jumped by 57% from 2007 to 2017. I think ‘anti’ social media was a big reason for that.

    • I am not looking forward to dealing with that with my kids. I took Twitter and FB off my phone awhile ago, and have only recently used FB again to network because there was no other option. Social media is toxic.

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